Extremely talented individuals are often lauded for their achievements in apparently furthering human endeavour and accomplishment. While effort and hard work is a vital component of any great achievement so too must we recognise that particular individuals are especially gifted by nature in one way or another and that lesser beings such as ourselves have little hope of matching the achievements of these people, however hard we might work.

However, the precise talents that we are wont to recognise and celebrate today all appear to be concentrated in highly specific areas. The artistic and sporting talents of actors, directors, football players and so on – and the often very lucrative salaries that professionals in those areas can attract – receive not only a (sometimes obsessive) degree of praise and attention but also an overwhelming amount of encouragement and nourishment. Television shows such as The X-Factor and Britain’s Got Talent attempt to attract hidden singers and artists amongst the general public; children at school are persuaded to “express themselves” and find their “artistic personality” and to “aspire” to “creative” achievements.

There is nothing basically wrong with any of this, of course, and talent should be encouraged where it is found – although with children one might to wish to ensure that they are literate and numerate before attempting to find their “inner selves” and deceiving them too much into thinking that they are likely to emerge as anything other than normal, regular taxpayers. The problem is that when you strip out any highbrow rhetoric all of these talents – even great art, stirring music and record-breaking sporting achievements – basically achieve little more than provide entertainment; they are luxuries that must be funded out of more basic, material productive accomplishments. One very vital talent, the one talent that both provides all of the resources that maintain our standard of living and provides the wherewithal for us to enjoy art and sport is ignored. This is the ability to serve the needs of consumers as the head of a productive enterprise – in short, entrepreneurial talent.

The role of the typical leader of a multinational business, far from being lauded as a pinnacle of accomplishment and receiving praise and adulation for directing scarce resources to the ends that consumers most desire, is usually painted as a greedy, overpaid “fat cat” who exploits his workers and customers. Although it is true, of course, that many of these large firms are in bed with government and do not necessarily achieve their riches through voluntary trade, somehow one does not sense that this is the consciously acknowledged reason for the zealous lambasting thrown in the ir direction and that this attitude exists in spite of, rather than because of, any government ties. So-called “public service” – in other words, becoming a bureaucrat who leeches off productivity rather than creates it – is seen, for its alleged selflessness and altruism, to be a more noble pursuit that stooping into the grubby gutters of business. In reality the contrast between entrepreneurial talent and political talent is completely the other way round. Entrepreneurs have to be able to direct the scarce goods available to their most highly valued ends in order to bake a bigger pie; politicians, on the other hand, do nothing more than persuade everyone else why you and your sponsors should have a larger slice of that pie without adding anything to it.

Our inability to recognise and nurture this very vital talent upon which our lives depend is nothing short of tragic. Even television programmes that highlight the entrepreneurial spirit paint aspiring entrepreneurs as either whimsical and unrealistic day dreamers to be laughed at (such as in The Dragon’s Den), or as hard-hearted, self-centred and antagonistic (such as in The Apprentice). Popular entrepreneurs such as Richard Branson have had to mould their image as an underdog, portraying the mainstream, established business community as greedy and exploitative of the consumer.

Of course it is hard to believe that the entrepreneurial spirit will ever be entirely killed as there will always be people hot on the heels of any profit opportunity. But when we are doing all we can to kill or ridicule the entrepreneurial spirit and when we create more “profit” opportunities through fleecing the public rather than serving them we have to begin to wonder how our standard or living will be maintained in years to come. At the very least, the great entrepreneurs of the future – the John Rockefellers, the Henry Fords, the Andrew Carnegies, the Bill Gates– are unlikely to be from the West, and Asia will take over as the productive power house of the world. We in the West will simply become lazy and dependent, expecting our mouths to be filled with goodies by someone else’s spoon. Although all of this might seem like a relatively minor issue compared to what else is going on in the collapsing Western Empire – debasement, debt, war, and so on – it is all part of the same calamitous catalogue of problems that we face. By recognising the true origin of productivity and encouraging the genuine virtue in entrepreneurship then we can, at least, begin to pull some of the nails out of not the West’s coffin and bring us on a path towards resurrection.

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